Loft Story : between identification and estrangement. Between international programming exception and uniformity

Loft Story is an original program since it is based on a strong involvement from the audience and it offers the possibility of discovering psychological mechanisms. Indeed, it draws its audience closer to its protagonists, « people next door » who eventually identify themselves to celebrities: in other words, the identification process the « Loft » initiates is simultaneously accompanied by a phenomenon of estrangement. The « lofters » attempt to get over this phenomenon by integrating in their appearance the image the audience expects from their character, which leads them to go through self-examination. Thus, Loft Story can be considered a useful program since it allows its young audience to progress in their self-knowledge. – Summary AFRI-2002